Friday, April 08, 2005

AOL and DoubleClick

USA Today reported America Online Inc. revealed Thursday said it partnered with DoubleClick Inc. to begin using the company's online ad-management software across AOL's Web sites.

New York-based DoubleClick's software will be used by AOL Media Networks to organize and target advertisements to specific users on AOL's Web properties, which include, AOL Instant Messenger, Mapquest, Moviefone and

AOL said it already uses several other DoubleClick products for managing ad campaigns, targeted e-mails and search and affiliate marketing through Performics, a division of DoubleClick.

Tulsa Computer Society members may recall my seminar about DoubleClick and its invasion of privacy in my presentation on Firewalls and other Net security matters at the Computer & Technology Showcase shows and Steve Bass's article or a number of other news stories about them, such as this, this, this, this, this, this, and this.

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