Saturday, March 08, 2008

New McCain Ad

As law professor Ann Althouse said: I think this is a brilliant ad. It seems to be speeding into the future.... We see images from the past (intercut with views of the galaxy). Images of Churchill and Roosevelt seem to embody a mystical sense of tradition. Even though I was trying to look at this ad with a critical eye, I kept getting chills. At one point — TR looking out onto a crowd — I thought: This is the feeling of being conservative — it is a deep emotional sense that the past matters and flows into the present and makes sense out of the future.

Ann is right. This is a very effective ad.

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