Friday, March 11, 2005

Outsourcing

Yahoo! News reports that McDonald's Corp. is looking into using remote call centers to take customer orders in an effort to improve service at its drive-throughs. "If you're in L.A.... and you hear a person with a North Dakota accent taking your order, you'll know what we're up to," McDonald's Chief Executive Jim Skinner told analysts at the Bear Stearns Retail, Restaurants & Apparel Conference in New York. Call center professionals with "very strong communication skills" could help boost order accuracy and ultimately speed up the time it takes customers to get in and out of the drive-throughs, the company said.

I have heard many people complaining about companies that outsource their technical support calls to India. IndiaTimes reports India is becoming a major information technology research hub of the world, according to Kiran Karnik, president of Nasscom. And Call Center India says there are more than 425 Call Centers in India that are expected to cross $5.1-billion revenue mark this year. IndiaDaily even reports Outsourcing phone sex from call centers in India!

Let us hope they don't also outsource fast food sales to India as well.

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