DMNews reports Nine months after New York Times Co. bought the service for $410 million, About.com is ready to explain to advertisers the virtues of sitting alongside 57,000 topics and a library of 1.2 million pieces of content.
I hope they are going to clean up some of their sites, which have multiple pages about the same subject, and where the majority of each page is just ads.The site, a high flier in the dot-com heyday, is almost under the radar today. But market researcher Nielsen//NetRatings said About.com drew 29 million unique users nationally and 47 million worldwide in October. "We're probably the biggest site that is least known in terms of what we can deliver to advertisers," said Scott B. Meyer, president/CEO of New York-based About.com and a speaker at this week's Search Engine Strategies show.
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