Sunday, December 11, 2005

Conservative Blogs are More Effective

NYT reported ... Democrats say there's a key difference between liberals and conservatives online. Liberals use the Web to air ideas and vent grievances with one another, often ripping into Democratic leaders. (Hillary Clinton, for instance, is routinely vilified on liberal Web sites for supporting the Iraq war.) Conservatives, by contrast, skillfully use the Web to provide maximum benefit for their issues and candidates. They are generally less interested in examining every side of every issue and more focused on eliciting strong emotional responses from their supporters.

But what really makes conservatives effective is their pre-existing media infrastructure, composed of local and national talk-radio hosts like Rush Limbaugh, the Fox News Channel and sensationalist say-anything outlets like the Drudge Report - all of which are quick to pass on the latest tidbit from the blogosphere. "One blogger on the Republican side can have a real impact on a race because he can just plug right into the right-wing infrastructure that the Republicans have built," Stoller says.

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