MSNBC. reports Google aims to be able to track its users to within 100-200 feet of their location through new wireless networks in order to serve them with relevant advertising from local businesses.
This is very interesting. But why just do it in San Francisco and Mountain View. What about other cities like Tulsa.The leading internet search company, which depends on advertising for 99 per cent of its revenues, was selected on Wednesday by San Francisco as its preferred bidder to provide a basic free wi-fi internet service covering the entire city. Google and Earthlink will now enter final contract negotiations with the city. There were five other bidders including a non-profit group backed by Cisco Systems and IBM.
Why don't the four that lost the bid try for doing it in some other citiesThe company hopes to defray the costs of offering a free service through contextual advertising. Analysts have speculated that the San Francisco bid could be a prelude to Google seeking to extend its reach into localities nationwide.
I hope that is the case.