Blogads reports The median political blog reader is a 43 year old man with an annual family income of $80,000. He reads 6 blogs a day for 10 hours a week. 58% say blogs are "extremely useful" sources of information. 52% leave comments on other people's blogs. Just 18% of political blog readers have their own blogs.
This is interesting. Readers of political blogs have a higher family income than other blog categories, and fewer of them have their own blogs.The median gossip reader is a 27 year old woman with annual family income $60,000. She reads 4 blogs a day, five hours a week. Of the 23% of gossip blog readers who blog themselves, 61% say they do it to keep track of their thoughts and 55% say they do it to let off steam.
The median mom blog reader is a 29 year old woman with an annual family income of $70K, reading 5 blogs a day for 4 hours a week. 57% leave comments in other blogs. 93% read for humor. 48% have their own blog and, of these, 73% read "to keep track of my thoughts," 54% to let off steam.
The median music blog reader is a 26 year old man with an annual family income of 60K reading 5 blogs a day four hours a week.
James Joyner blogged Interesting stuff. It confirms once again that readers of political blogs are older, smarter, better educated and more successful than portrayed in the dominant media. Indeed, as Bob Fertik points out, readers of both Democrat- and Republican-leaning blogs are smarter, richer, and more active than readers of the NYT and WaPo.