Clickz reported Adding to its user-generated content, Amazon.com has launched a program to allow authors to blog on the Amazon.com site. The Amazon Connect program, in beta for the past month, aims to increase the engagement between readers and authors, and between readers and Amazon.com. It provides authors with a channel to market new products to consumers who bought their books in the past, and gives them a reason to visit Amazon.com.
The program just appears to be in beta, and I could not even find a list of authors doing it, but if they pick up on it when it goes full scale, it should be interesting."This is a very smart move by Amazon. By asking authors to blog, Amazon is encouraging a dialogue with customers without having to invest any extra effort themselves. It's the online equivalent of an author book signing," Andy Beal, president and CEO of search and blog marketing firm Fortune Interactive, told ClickZ News. So far, the program doesn't allow readers to comment on blog posts, or to subscribe to blogs via RSS feed.
I don't think a site that does not allow comments or trackbacks or which does not have an RSS feed, should be called a blog.