Red Cross Spent $500,000 in 3 Years To Boost Its Profile

WaPo
The American Red Cross paid consultants more than $500,000 in the past three years

why did it take more than three years to discover this. Charities should disclose several times a year how they are spending money they receive in donations

to pitch its name in Hollywood, recruit stars for its "Celebrity Cabinet" and brand its chief executive as the face of the Red Cross

If stars want to voluntarilly be associated with a charity that is fine, but if they must be recruited, then thanks but no thanks.

just a year before ousting her,

Maybe that was why they ousted her.

according to documents obtained by The Washington Post. In a $127,000 contract, a Houston corporate image company agreed to create a plan to make Red Cross chief executive Marsha J. Evans the face of the organization as part of a "senior leadership branding project" that ran from October 2003 to November 2004. At the same time, Evans was laying off workers at the Red Cross's blood-services operations

She must have figured her image was more important than blood.

and at its Washington headquarters, as well as eliminating merit pay and limiting travel in a bid to cut millions from the national headquarters' budget.