Tuesday, February 07, 2006

BMW given Google 'death penalty'

BBC reported Search giant Google has "blacklisted" German car manufacturer BMW for breaching its guidelines. Investigations by Google found that BMW's German website influenced search results to ensure top ranking when users searched for "used car."
It's not nice to fool Mother Nature.

It's not wise to try to fool Google.
Google has now reduced BMW's page rank to zero, ensuring the company no longer appears at the top. BMW admitted using so-called "doorway pages" to boost search rankings, but denied any attempt to mislead users.
They just wanted to screw other car manufacturers.
BMW's activities were revealed in a blog by Google software engineer Matt Cutts. If Google says all doorway pages are illegal we have to take this into consideration BMW spokesman BMW's German website, which is heavily reliant on javascript code unsearchable by Google, used text-heavy pages liberally sprinkled with key words to attract the attention of Google's indexing system. However, once a user clicked on the link displayed in Google's results window, they were redirected to a regular BMW Germany page, which contained far fewer of the key words.
Google has a special program where BMW can buy a top rating. It is called a "Sponsored Link"

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