ION RSS reports:
- RSS becoming a key driver of traffic for NY Times
The NY Times issued a press release that claims a massive 342% annual increase in RSS click-throughs. RSS-generated click-throughs totalled 5.9m pageviews in March, representing a 39% increase from February's 4.3 million, the press release said, noting that the Washington and Business feeds were most popular. The Times offers a variety of RSS feeds - one of the first major newspapers to do so. They publish excerpted RSS feeds, so users have to click through to view the whole story.
- RSS may generate 25% or more of NY Times total website traffic within 3 years
Alex Barnett did the math on the NY Times RSS growth trends highlighted in Silicon Valley Watcher yesterday. Alex estimates that if current growth rates continue, in 3 years RSS click-throughs will represent 27% of total page views for the NY Times website!
I wouldn't be surprised if the NY Times' RSS growth rate increases in comparison to total site growth over the next few years, given that only an estimated 12% of the population use an RSS Reader at this time. If RSS reader take-up increases (which I expect it to) we may well see RSS feeds driving 33% or more of the NY Times's total website traffic by 2008. I suspect that's a conservative estimate.
Makes you realise how strategically important RSS feeds are for news media companies, most of which are scrambling to figure out how best to deliver news online.